Trust. The Foundation of Customer Choice.
https://vimeo.com/393432764 Trust is essential to any brand and business. But what is the role of trust? Is it enough? In this short video, I share my two cents. Please comment below.
Month: February 2020
How to sell your ideas successfully
How do you sell ideas successfully? You might have a great idea, a great product or service, but unless you are able to successfully position it and sell it to your audience, well…nothing happens. In this video – part of my Simple Ideas for Growth series, I share my simple three-step framework for selling ideas. …
The role of emotion in business
https://vimeo.com/389969855 Why do so many companies act like emotions play a minor role in business? I believe we are driven almost entirely by emotions, from the choices we make to what we are actually buying. By baking in more emotion into your offering and story, you can significantly supercharge the perceived value and differentiation of …
Customer-centric. Sure. What does it mean?
You have heard it before. You should be “customer-centric”. But what does it mean? And why is it so important? In today’s Simple Idea, I share my two cents about the topic. As you shall find out, I think you should obsess about your customer, because it is the source of all revenue for your …