Month: September 2020

Framing For Innovation OverviewIn this training, I share a 4-step framework for how to use a technique called “Framing” for creativity and innovation. This framework is very powerful when you want to generate insights, create new and different ideas, and turn your ideas into reality. Why it matters Creativity and innovation can be challenging. As human beings, we’re wired …

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Strategic Brand-Building Vs. Branding

Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what happens once the brand strategy is completed. The commonplace branding approach turns the strategy into …

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