In this episode, I share a really powerful (yet simple) framework for building an offer that your clients will LOVE. Use this to “echo” exactly WHAT your ideal client wants as your offer, then deliver through their HOW. Listen to this, and I believe it will make sense. I use this framework (along with many …
Overview In this training, I share a 4-step framework for how to use a technique called “Framing” for creativity and innovation. This framework is very powerful when you want to generate insights, create new and different ideas, and turn your ideas into reality. Why it matters Creativity and innovation can be challenging. As human beings, we’re …
How do you deal with entrepreneurial risk? Do you take risks? If you don’t, you should not be an entrepreneur…really. In this podcast episode, I share some tough love about what it means to be an entrepreneur, why you need to embrace (healthy) risk-taking. Living in a state of fear and uncertainty might be the ONE THING …
Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what happens once the brand strategy is completed. The commonplace branding approach turns the strategy into …