The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.
For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.
Beyond having a purpose and talking about it…some brands and companies are truly aligning their talk with their action.
Scott just wrote a great new book on the subject…and it’s called Activate Brand Purpose.
Check out his book at: