How To Make Your Brand Strategy Work
This training will help you understand why your brand strategy must be simple, and why many companies fail.
Ironclad Branding with Lindsay Pedersen
https://vimeo.com/394227976 I was fortunate to interview Lindsay Pedersen, a fellow brand strategist and the author of Forging An Ironclad Brand, and the Founder of Ironclad Brand Strategy. To learn more and connect with Lindsay: www.ironcladbrandstrategy.com
Trust. The Foundation of Customer Choice.
https://vimeo.com/393432764 Trust is essential to any brand and business. But what is the role of trust? Is it enough? In this short video, I share my two cents. Please comment below.
How to sell your ideas successfully
How do you sell ideas successfully? You might have a great idea, a great product or service, but unless you are able to successfully position it and sell it to your audience, well…nothing happens. In this video – part of my Simple Ideas for Growth series, I share my simple three-step framework for selling ideas. …
The role of emotion in business
https://vimeo.com/389969855 Why do so many companies act like emotions play a minor role in business? I believe we are driven almost entirely by emotions, from the choices we make to what we are actually buying. By baking in more emotion into your offering and story, you can significantly supercharge the perceived value and differentiation of …
Customer-centric. Sure. What does it mean?
You have heard it before. You should be “customer-centric”. But what does it mean? And why is it so important? In today’s Simple Idea, I share my two cents about the topic. As you shall find out, I think you should obsess about your customer, because it is the source of all revenue for your …
The Simple Way To Build An Extraordinary Brand
I have helped companies innovate their brands and businesses for 15 years. I want to share the system I created and used to help countless clients build successful brands. I want you to be able to use these ideas and build an extraordinary business. I did all of this by creating a simple system for …
Joe Pine and The Experience Economy
In this episode, I interview the legendary B. Joseph Pine II, the author and/or co-author of great business books, such as The Experience Economy, Mass-Customization, Authenticity, Infinite Possibility, and The Laws of Management. In this interview, Joe shares his wisdom from the re-release of the iconic book The Experience Economy. Find the link to Joe’s …
How to achieve more by doing less.
With a new year and decade in full gear, many of us have high expectations for the coming year. And rightly so. But how will we make sure that we succeed in our pursuit of “more”? We want more and better results. We want to increase our sales by 20%, 50%, or maybe more than …
How to understand your customers better than anyone.
In this video, I talk about what you can do to underatand your customers better than anyone else. This is important, because the whole point of a business is to satisfy customers better and differently than anyone else. If you don’t have absolute clarity on WHO your customer is, WHAT outcomes they want, HOW they …
How to understand your customers better than anyone. Read More »