BRANDLAB™
Build your brand. Grow your business.
Ten weeks of total brand and business transformation.

Reimagine your brand and business in ten weeks.

Brand Strategy + Innovation + Marketing = Transformation

BRANDLAB™ is a ten-week coaching program where entrepreneurs join to innovate and grow their brand and business using agile strategies, rapid prototyping and creative marketing.

The Entrepreneur's Way To Growth

BRANDLAB™ is a coaching program and growth environment where entrepreneurs and brand owners join to reimagine, innovate, build and grow.

We help you create, prototype, test, and validate your brand, your business model, your offer, and your marketing in a fast-moving environment. 

 We will help you connect your brand with your business, and to get you on the path of profitable growth within weeks, not months or years

Unlike traditional brand-building, BRANDLAB™ the mindset and tools of design thinking, agile development, and strategic branding to help you connect your brand with your whole business for fast results. 

“Next-generation brands win by changing the game, not by looking or saying something different. Today, you need to become a thought-leader in your space. You need to think beyond your products and services, to inspire and empower people, to help them become  better versions of themselves”.

Tobias Dahlberg

Tobias Dahlberg is one of the brightest minds in brand strategy today. He is a natural teacher who can simplify a concept like no one else. Anyone who follows Tobias will end end up smarter, richer and probably more beautiful.

 

Marty Neumeier

AUTHOR - The Brand Gap, ZAG, The Brand Flip, Metaskills, The 46 Rules of Genius, The Designful Company and Scramble

Rapid Brand And Business Development

BRANDLAB™ is the result 15 years of real-world practice in the space of brand strategy, innovation, design, and marketing. We have personally co-created more than 300 new brands, products, services, and business models with our clients.

Our method is rooted in creative collaboration, agility, and experimentation. Instead of long analyzing and planning cycles, we help clients quickly develop “brand prototypes” and put them to the test

 

This program is well-suited for anyone who feels stuck, or who just wants to reimagine and grow their brand and business.
We’re not about the traditional “image building” approach first, but about putting your brand to work for you in a matter of weeks, helping you bring in cash that you can reinvest into your growth. 

We do this by connecting Strategy, Innovation, Marketing, and Sales.Wherever you are in the development of your brand and business, BRANDLAB™ offers you a fast-track to your higher potential. 

Connect With A Global Community.

One of the great benefits of our model is that you get to connect with brand owners around the world. Our community is small and tight, giving you the benefit of getting constant feedback and support from people in various industries and markets. 

This program is 100% online, allowing you to work from wherever you are, whenever it suits you. 

A strong brand is the most valuable business asset you can have.

Coaching, Resources And Tools

BRANDLAB™ is a coaching program, which means that you will work individually on your own brand, but as part of a group of people who want the same end result as you. This dynamic means that you will be able to connect with other students, to share your work for feedback, and to learn from one another. 

In addition to a broad library of lessons, strategies, workbooks, and tools, you have access to two weekly group coaching calls where you can share your work and get instant feedback. You can also access the community 24/7 online through our social learning platform and Facebook group. 

You will also have access to private 1:1 coaching sessions when you need it.  

This program has one key metric only: RESULTS
In other words, we will do whatever it takes to get you the results you want. 
Jump on a call with us, and learn more. 

Accountability. Clarity. Direction.

The closer you are to your business, the harder it is to see what’s going on. BRANDLAB™ not only helps you reimagine your brand, we also work as your personal trainer, your accountability partner and coach. 

We reverse engineer your goals and create a blueprint for you, allowing you to focus your time and energy where it is needed most. 

We will reverse-engineer your goals and create an exact blueprint for you.

Expand Your Mindset And Potential

You will never rise above your beliefs about what you are capable of. Your mindset, habits, and identity shape your results more than anything else. In this foundational pillar, you will learn how to rewire your mind, gain clarity on your dream, and build that bulletproof confidence you need to break down walls and go beyond what you through was possible.

Reimagine Your Brand Strategy

The starting point for growing your business and your profits is to get more people to to choose you, at higher prices, and more frequently. Learn how to build a brand that inspires every around it. Build your Customer Blueprint™, your brand strategy, story, and envision how your brand will come to life.

Create An Irresistible Offer

In this exciting module, you will dive into the different ways you will make money as a brand entrepreneur. You will learn about the different ways to monetize your expertise, set your numbers, and choose your core offerings. You will build out one core consulting or coaching offer, which you will launch during the program. You will learn about different ways to make your offer irresistible to your dream client.

Build A Marketing And Sales Machine

With a well-positioned brand, and a multi-dimensional brand offer, you need to connect your brand with your marketing and sales. In this pillar, we work together to build the systems, messages, and content you need to attract people to you, and to ultimately help them choose you.

“This program is less about pretty visual identities and long-term, expensive image-building and more about helping you navigate the practical reality of brand-building, which involves moving fast, being creative and resourceful, and connecting your brand to your cashflow.”

Is This For You?

The only way to join BRANDLAB™ is through a private application and call. We want to ensure that everyone who joins is a good fit, and most importantly that we can help you with our method. 

To proceed, click the link and fill out some information, then schedule your call with us, and let’s discuss your situation. 

Wanna learn more and talk about your situation?

TESTIMONIALS

What people say

Tobias Dahlberg is one of the brightest minds in strategy today. He's a natural teacher who can simplify a concept like nobody else. Anyone who follows Tobias will end up smarter, richer, and probably more beautiful.
Marty Neumeier
Author - The Brand Gap, ZAG, The Brand Flip, The Designful Company, Metaskills, Scramble
I have known and worked with Tobias Dahlberg for more than a decade, and it would be hard to find a more clear-eyed strategic thinker. He always focuses on helping clients build extraordinary businesses with engaging experiences for their customers. If you are looking to go beyond the ordinary, you should get to know Tobias."
Joseph B. Pine II
Co-Author - The Experience Economy, Authenticity, Mass-Customization
II cannot rave enough about Tobias! I knew I wanted to work a brand strategist, who wouldn't right, but Tobias's knowledge and experience of brand strategy is so comprehensive, that's why he's able to produce a program of this standard. His one product, one outcome strategy will transform your business if you follow it through. It's given me immense focus. Plus he's a super nice guy and so helpful 🙂
Anna
United Kingdom
Ever wonder why thing doesn't work out for you and your business? How is it that you struggle year out and year in with poor results? Learn from Tobias, one of the best in the game, and then change that once and for all. You won't be disappointed.
Fredrik
Sweden
I have known and worked with Tobias Dahlberg for more than a decade, and it would be hard to find a more clear-eyed strategic thinker. He always focuses on helping clients build extraordinary businesses with engaging experiences for their customers. If you are looking to go beyond the ordinary, you should get to know Tobias."
Fredrik Ollila
Entrepreneur and CEO
Love it. This course helps you to structure all the different thoughts and ideas that pass by. Seeing a structure and literally building your brand identity gives you energy and confidence.
Marcus
The Netherlands
The programme was structured in easy, step-by-step modules. This gave me the focus to work on each module properly, which subsequently resulted in a strong end-result where all modules come together. The support of the group was an absolute bonus and I hope we will continue to support each other. Tobias is very inspirational and pleasant to work with and provided me very constructive feedback, how to be better or distill my plans further. I will never have his looks, but if I have learned only a percentage of his skills my business will surely lift off.
Yvonne
The Netherlands
Before I joining this program I search for other similar programs, but found that The Future Academy was by far in a class of its own. You simply won't find a more complete and well defined program, trust me I've search everywhere. You won't find another brand strategy and coach better that Tobias who is available to share his knowledge, time and passion in this learning and coaching format. Tobias is an absolute "boss at brand." Not only does he have incredible knowledge about all things brand strategy, he is articulate, clear and concise in his explanations and conveying ideas and strategies, he genuinely cares about your results, and he is simply one of the respectful and caring guys you will meet. Thank you Tobias.
Warren
Australia
I have always known that I have an entrepreneurial spirit in me. I have had the dream to start a business of my own utilising the skills and experience I have gained in the corporate world. However, I have not really found the way of how to really make it happen. The Brand Entrepreneur training has been a game-changer for me. I have gained new insights, I have been strengthened and I have got the courage to get started. And I have already seen that it works. If your are planning to set up your own business (or further develop your current) I truly recommend that you invest in yourself and your future by attending this training.
Anita
Finland
I can honestly say that it will hard to find anyone more dedicated, passionate & competitive person who always seeks to reach new heights. Be it in sports, business or just simply being the best version of yourself. He is without no doubt one of the leading brand strategists and business coaches around. Highly recommended.
Niklas
Brand Director - Iittala (Fiskars Group)
Before I joining this program I search for other similar programs, but found that The Future Academy was by far in a class of its own. You simply won't find a more complete and well defined program, trust me I've search everywhere. You won't find another brand strategy and coach better that Tobias who is available to share his knowledge, time and passion in this learning and coaching format. Tobias is an absolute "boss at brand." Not only does he have incredible knowledge about all things brand strategy, he is articulate, clear and concise in his explanations and conveying ideas and strategies, he genuinely cares about your results, and he is simply one of the respectful and caring guys you will meet. Thank you Tobias.
Warren
Australia
Tobias Dahlberg has facilitated courses for Design Forum Finland for several years. The feedback is continually extremely positive, and he scores close to maximal points every time. His workshops are interactive, very clear and structured, and they suit many types of needs. He is one of only a few top experts of strategic design in Finland."
Petteri
Managing Director - Design Forum Finland
This is what happens when an athlete mindset, astute business acumen and an experienced collaborate. Mr Dahlberg and The Future Academy is setting up a system for you to overcome hurdles in the room, while equipping you to develop your brand and business, and most importantly, helping you reach your full potential on the business playing field.
Harry
Sweden
It has been a fantastic journey that has given me the confidence to pivot my business and life in an exciting new direction. Tobias is a really good coach with a wealth of knowledge and insight. His methodology will give you the skills to boost your business and build the life of your dreams.
Luke
United Kingdom
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