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Customer

Joe Pine and The Experience Economy

In this episode, I interview the legendary B. Joseph Pine II, the author and/or co-author of great business books, such as The Experience Economy, Mass-Customization, Authenticity, Infinite Possibility, and The Laws of Management. In this interview, Joe shares his wisdom from the re-release of the iconic book The Experience Economy. Find the link to Joe’s books …

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How to understand your customers better than anyone.

In this video, I talk about what you can do to underatand your customers better than anyone else. This is important, because the whole point of a business is to satisfy customers better and differently than anyone else. If you don’t have absolute clarity on WHO your customer is, WHAT outcomes they want, HOW they want …

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