The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE. For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist. Beyond having a purpose and talking about it…some brands …
Activate Your Brand Purpose with Scott Goodson Read More »
In this episode, I talk about the Nr. 1 problem that almost every entrepreneur faces, and how to solve it. Check it out, and make sure you click below and book a call with us if you want help with solving this issue. It is surprisingly simple….Get you freedom back while you start earning more, …
The Biggest Problem With Entrepreneurship Read More »
The secret to making your expert-based business (agency, consultancy, coaching…freelance…you name it) work is simple. Don’t solve problems left and right. Stick to a clear formula. Make it a PRODUCT. You will be able to charge more; it helps with pricing, payment terms, clarity, and many more things. In addition, this allows you to systematize …
The Secret To Expert Business Success Read More »
All too often, we are trying to compete with a better product or service, something that produces a better outcome. This is not a bad idea at all, of course, but it’s only rarely enough. You can add lots of differentiating value by shifting your value creation from the WHAT to the HOW – and …
It’s The Experience, Stupid! Read More »
As entrepreneurs, we tend to be fixated about building our business, although the biggest barrier to growth to growth is usually our own limiting beliefs – our identity. By expanding your identity, you will grow your business. A limited identity leads to a limited business.In all our coaching programs, identity is the foundational piece for …
Build Your Identity, Not Just Your Business Read More »
Here’s the paradox. Many people in the creative business space are advising clients how to build brands, market, or sell their services, yet they fail to position themselves success. I know, because that used to be what I did with my brand consultancy. In this short video, I share some tips on how to avoid doing …
Are You Playing Too Broad? Read More »
Do you know that feeling you get when you are not feeling it? And you must know that other feeling, you know… when you ARE feeling it? There is a world of difference.Ok, that did not perhaps make so much sense. But what I am getting at is that our levels of happiness and fulfilment …
The Life-Changing Value Of Alignment Read More »
There is nothing like having the clarity and confidence to make data-driven decisions in your business. Get a free training + worksheet to take your business to the next level of growth and profitability.Join our Facebook Group – then go into UNITS – Tools & Resources, and you will find this free tool.
in a world gone almost entirely online, first digital impressions count. And so does the quality of your streaming and your content as you are building your brand. But how much does it matter? Well, it depends on who your ideal customer is.For me, I like it clean and simple. I believe you should always …
My Simple Studio Set-Up Read More »
