Strategic Brand-Building Vs. Branding

Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what happens once the brand strategy is completed. The commonplace branding approach turns the strategy into …

Strategic Brand-Building Vs. Branding Read More »

Interview with Mike Michalowicz

https://www.youtube.com/watch?v=O1K_ZiyXlV4 I had the privilege to interview Mike Michalowicz, author of six great books on entrepreneurship (The Toilet Paper Entrepreneur, The Pumpkin Plan, Surge, Profit First, Clockwork and Fix This Now). Simon Sinek calls Mike “The Patron Saint of Entrepreneurship”. Hope you enjoy the interview, and sorry for the quality issues in the video. I …

Interview with Mike Michalowicz Read More »

Scroll to Top