Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what happens once the brand strategy is completed. The commonplace branding approach turns the strategy into …
In this video, I talk about what you can do to underatand your customers better than anyone else. This is important, because the whole point of a business is to satisfy customers better and differently than anyone else. If you don’t have absolute clarity on WHO your customer is, WHAT outcomes they want, HOW they …
How to understand your customers better than anyone. Read More »
https://www.youtube.com/watch?v=O1K_ZiyXlV4 I had the privilege to interview Mike Michalowicz, author of six great books on entrepreneurship (The Toilet Paper Entrepreneur, The Pumpkin Plan, Surge, Profit First, Clockwork and Fix This Now). Simon Sinek calls Mike “The Patron Saint of Entrepreneurship”. Hope you enjoy the interview, and sorry for the quality issues in the video. I …