CERTIFIED BRAND CONSULTANT™
Breakthrough Brand Consulting
Become a Certified Brand Consultant™ and start making bigger impact, while making bigger checks.
Become A High-Impact, High-Income, Certified Brand Consultant™
Imagine if you had the mindset, strategies, frameworks, tools, and skills to help your clients solve their most important brand problems and helping transform businesses. And what if you also had the freedom to work whenever you want, wherever you are, while earning significant money? This is Breakthrough Brand Consulting.
Breakthrough Brand Consulting™
Hello, my name is Tobias, and in this program, I will teach you all the most valuable lessons I have learned during 15 years as a brand consultant and entrepreneur. My goal is to set you up to succeed as as a high-impact, high-income Certified Brand Consultant.
This module will learn how to help your clients define their focus and dig deep into their ideal customers’ psychology. You will learn some powerful research and insights tools and how to frame new opportunities.
Over many years in the business, I developed what I call the Breakthrough Brand Consulting Method™ – a set of frameworks, tools, and mindsets to identify, diagnose, and solve the “problems behind the problems” for high impact (and high income for you).
The method combines behavioral psychology, business strategy, design thinking, and branding.
As you will also learn, succeeding in this industry is not only about the tools; it’s also about learning a new way to think and about expanding your potential and identity.
During the first six weeks of this 12-week program, I will teach you my signature methods and how to diagnose problems and create breakthrough solutions. With a complete playbook at your disposal, I then will coach and mentor you on implementing the whole system, how to sell, and turn your skills into a high-impact, high-income career and business.
You will join an international group of ambitious people who all want to take their influence, impact, and income to a whole new level. This program will give you all the core elements you need to succeed as a brand consultant.
Why should you join?
“Learn the mindsets and methods I developed and used to sell and deliver more than $25 million worth of brand consulting services. I will personally train, coach, and mentor you so that you can transform both your clients, and yourself.”
There is a problem with this industry.
The thing is, anyone can label themselves as a “brand consultant,” and that has become a bit of a problem. Like the word “brand,” the label “brand consultant” means so many things to different people (especially as so many people have watered it down by doing all kinds of stuff under the label).
At a fundamental level, brand consultants need to connect what they do to the bigger picture of business, to move the needle when it comes to differentiation, value creation, and building customer relationships. Brands exist to serve the business, and therefore, brand and business must not be separated.
This is important for many reasons. First, because, as brand consultants, we need to hold ourselves accountable to a higher standard of operating. And second, this is the reason you will be able to charge more than people who work in the areas that bring the brand to life. Here lies your opportunity for making more impact and earning more. Brand consultants need to solve higher-value problems than most of their freelance and agency counterparts.
I created this program for ambitious people who want to learn how to master brand consulting. This program is not for dabblers. It’s for people who have a passion for this profession and who want to take their skills, confidence, and income to a whole new level.
As you know, mastery does not happen overnight. Therefore, I chose not to do a 5-day crash course or a “nice-to-know” program. Breakthrough Brand Consulting™ is about becoming a high-impact, highly-income practitioner, someone who can move the needle and make a real impact. If this is you, then let’s talk.
Core Modules Of The Program
The Consulting Mindset And Identity
Before we embark on the learning journey, we will dive into the psychology and mindset that will be pivotal for your success. You will learn how to expand your potential, replace limiting beliefs, and create an empowering identity and daily habits to serve you on your journey to brand consulting stardom.
Uncovering Breakthrough Opportunities
In this module, you will learn how to help your clients define their focus, zoom in on the right Ideal Client, and research them for deep, human insights. You will learn some powerful research and insights tools and how to use them to frame new opportunities.
Facilitating And Crafting Brand Strategy
Brand strategy is the heart of brand-building. In this module, you will learn how to craft simple yet highly differentiating brand strategies and visions. You will also learn why questions eat brand jargon for breakfast and how to facilitate the brand strategy process for your clients.
Leading The Creative Process
In this module, we will dive into the art of translating brand strategy into creative expressions that manifest the brand across The Five Brand Dimensions™. Learn how to facilitate the creative process with the big picture in mind. Use design thinking and other tools to innovate all brand touch points for maximum impact.
Facilitating Transformational Change
For your client's brand to deliver real impact and results, you need to ensure that it becomes the organizing principles that drives decision-making, operations, and cultural change. This is perhaps the most challenging part of the brand-building process, but also the most rewarding. This module will give you the playbook.
Building Your Consulting Offer
As we have worked out way through all the learning materials, frameworks, and tools, we will work together to craft your consulting offer. Having a clear, concise offer will help you win more business at higher profits. We will cover packaging, pricing, and all the essential ingredients that will help you win business.
The Breakthrough Consulting Method™
With a whole bag full of new principles, frameworks, and tools, in this module, you will learn how to use your skills for maximum impact (and income). Learn how to get to the root of the problem, and how to create breakthrough solutions.
Marketing & Sales Secrets
You have all the resources you need. Now we'll make sure you get in front of the right prospects and make offers they cannot refuse. Learn how to build a predictable flow in prospects and increase your close-rates.
Connect With A Global Community.
One of the great benefits of our model is that you get to connect with aspiring and existing brand consultants around the world. Our community is small and tight, giving you the benefit of getting constant feedback and support from people in various industries and markets.
This program is 100% online, allowing you to work from wherever you are, whenever it suits you.
Get Access To All The Tools You Need
As part of the program, you will receive access to a vast amount of video lessons, frameworks, and tools to help you master both the theory and develop your skills.
The learning materials include full lifetime access to our flagship online course in strategic brand-building; Brand Mastery™.
You will have lifetime access to all the materials inside the training portal. During the coaching sessions, you will learn when to use all the frameworks and tools, and how to use them for maximum impact.
You can create your own methods and tools, or simply use the proven playbook and tools that comes with the program.
What's Included In The Program?
- Twelve weeks of weekly group coaching calls (90-minutes per session)
- Access to private coaching whenever needed
- Access to a closed, private Facebook group for 24/7 support
- Certification to be used with your branding and marketing
- Rights to use all materials and tools for your own client work
- Lifetime access to all course materials
Limited availability. Access through application only.
The program starts on December 1st, 2020.
There will be a holiday break during week’s 52 and 53.
The weekly coaching calls will be recorded and accessible to all participants as part of the course materials.
The weekly group coaching calls will be accessible to all participants, and if the time zones do not permit, we will add suitable times.
(the planned weekly call is on Wednesday’s at 2.PM (GMT), however we will adjust times as needed to cater to the group’s needs.
Plan to use at least 4 hours per week for learning and work.
Tobias Dahlberg is one of the brightest minds in brand strategy today. He is a natural teacher who can simplify a concept like no one else. Anyone who follows Tobias will end end up smarter, richer and probably more beautiful.
AUTHOR - The Brand Gap, ZAG, The Brand Flip, Metaskills, The 46 Rules of Genius, The Designful Company and Scramble