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How To Craft A Great Client Offer
In this episode, I share a really powerful (yet simple) framework for building an offer that your clients will LOVE. Use this to “echo” exactly WHAT your ideal client wants as your offer, then deliver through their HOW. Listen to
Framing For Innovation
https://vimeo.com/406224336 OverviewIn this training, I share a 4-step framework for how to use a technique called “Framing” for creativity and innovation. This framework is very powerful when you want to generate insights, create new and different ideas, and turn your ideas
Dealing With Entrepreneurial Risk
How do you deal with entrepreneurial risk? Do you take risks? If you don’t, you should not be an entrepreneur…really. In this podcast episode, I share some tough love about what it means to be an entrepreneur, why you need to embrace
Strategic Brand-Building Vs. Branding
Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what
Why Your Consulting Business Is Failing You
If you feel like your business is failing you, you are struggling to get beyond 10k, 20k, etc. per month, etc, I know why. I’ve been a consultant for 15 years, and I’ve tried pretty much all the models. The
The Brand Entrepreneur LIVE
JOIN PROGRAM NOW Six Common Mistakes Preventing Consultants and Coaches From Breaking Through And Crushing It. Live recording June 25th, 2020.The Brand Entrepreneur™ program starts July 6th, 2020. If you have questions, or if you’d like to work with me
How To Design Customer Value
In this training, I share a framework I created some years ago to help my clients better understand what value is, and how to create it in different “layers”. Use it to frame new questions for innovating new ways to.
The Magic Of Prototyping
Creativity is a strange thing. One moment you have it, the next minute it’s gone. At least, that is how it can feel. Perhaps the worst feeling you can have as a creator, as an entrepreneur or change-maker is that
The One Thing You Must Know About Brand Strategy
Brand Strategy can get complex and difficult, but it does not have to. The most important thing to remember is to ask yourself the right questions, rather than using jargon that is difficult to understand. When it comes to the
How To Make Time For Personal Growth
In this video, I share how I make time for learning and personal growth. People who know me well think I’m a bit obsessed with learning and growth (it’s true), and they often complain that they don’t have the time.
The Secret To Profitable Growth
https://vimeo.com/351348819 What does it take to be profitable? In this video, I share the core idea that leads to profitability. Granted, there are many things you need to do, but this one thing is the most important, in my experience.
Brand Mastery: Welcome
Welcome to Brand Mastery This is the first of a FREE mini-series of Brand Mastery™, our signature brand course at The Future Academy. Use these free lessons to reflect on your own brand and business, or go all the way
What To Focus On Now
https://vimeo.com/404054750 These are crazy times. But that is not to say you cannot survive, even thrive. These are a few ideas I am implementing right now, and I believe they are the ideas you should think about as well.
A Time To Connect
Let’s Connect. Now is the time. I’ve been spending all my days and weekends building this thing, which I hope will help you during these challenging times. Check it out: thefutureacademy.com/membership
Ironclad Branding with Lindsay Pedersen
https://vimeo.com/394227976 I was fortunate to interview Lindsay Pedersen, a fellow brand strategist and the author of Forging An Ironclad Brand, and the Founder of Ironclad Brand Strategy. To learn more and connect with Lindsay: www.ironcladbrandstrategy.com
Trust. The Foundation of Customer Choice.
https://vimeo.com/393432764 Trust is essential to any brand and business. But what is the role of trust? Is it enough? In this short video, I share my two cents. Please comment below.
How to sell your ideas successfully
How do you sell ideas successfully? You might have a great idea, a great product or service, but unless you are able to successfully position it and sell it to your audience, well…nothing happens. In this video – part of
The role of emotion in business
https://vimeo.com/389969855 Why do so many companies act like emotions play a minor role in business? I believe we are driven almost entirely by emotions, from the choices we make to what we are actually buying. By baking in more emotion
Customer-centric. Sure. What does it mean?
You have heard it before. You should be “customer-centric”. But what does it mean? And why is it so important? In today’s Simple Idea, I share my two cents about the topic. As you shall find out, I think you