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Activate Your Brand Purpose with Scott Goodson
https://vimeo.com/543514347The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE. For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist. Beyond having a purpose and talking about it…some brands …
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The Biggest Problem With Entrepreneurship
In this episode, I talk about the Nr. 1 problem that almost every entrepreneur faces, and how to solve it. Check it out, and make sure you click below and book a call with us if you want help with solving this issue. It is surprisingly simple…. Get you freedom back while you start earning …
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The Secret To Expert Business Success
The secret to making your expert-based business (agency, consultancy, coaching…freelance…you name it) work is simple. Don’t solve problems left and right. Stick to a clear formula. Make it a PRODUCT. You will be able to charge more; it helps with pricing, payment terms, clarity, and many more things. In addition, this allows you to systematize …
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It’s The Experience, Stupid!
All too often, we are trying to compete with a better product or service, something that produces a better outcome. This is not a bad idea at all, of course, but it’s only rarely enough. You can add lots of differentiating value by shifting your value creation from the WHAT to the HOW – and …
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Build Your Identity, Not Just Your Business
As entrepreneurs, we tend to be fixated about building our business, although the biggest barrier to growth to growth is usually our own limiting beliefs – our identity. By expanding your identity, you will grow your business. A limited identity leads to a limited business. In all our coaching programs, identity is the foundational piece …
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Are You Playing Too Broad?
Here’s the paradox. Many people in the creative business space are advising clients how to build brands, market, or sell their services, yet they fail to position themselves success. I know, because that used to be what I did with my brand consultancy. In this short video, I share some tips on how to avoid …
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The Life-Changing Value Of Alignment
Do you know that feeling you get when you are not feeling it? And you must know that other feeling, you know… when you ARE feeling it? There is a world of difference. Ok, that did not perhaps make so much sense. But what I am getting at is that our levels of happiness and …
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Get Your Free Budgeting & Tracking Tool
There is nothing like having the clarity and confidence to make data-driven decisions in your business. Get a free training + worksheet to take your business to the next level of growth and profitability. Join our Facebook Group – then go into UNITS – Tools & Resources, and you will find this free tool.
My Simple Studio Set-Up
in a world gone almost entirely online, first digital impressions count. And so does the quality of your streaming and your content as you are building your brand. But how much does it matter? Well, it depends on who your ideal customer is. For me, I like it clean and simple. I believe you should …
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The Breakthrough Challenge
Join this free challenge and get ready to make 2021 your BEST YEAR EVER. Sign up HERE
How To Craft A Great Client Offer
In this episode, I share a really powerful (yet simple) framework for building an offer that your clients will LOVE. Use this to “echo” exactly WHAT your ideal client wants as your offer, then deliver through their HOW. Listen to this, and I believe it will make sense. I use this framework (along with many …
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Framing For Innovation
Overview In this training, I share a 4-step framework for how to use a technique called “Framing” for creativity and innovation. This framework is very powerful when you want to generate insights, create new and different ideas, and turn your ideas
Dealing With Entrepreneurial Risk
How do you deal with entrepreneurial risk? Do you take risks? If you don’t, you should not be an entrepreneur…really. In this podcast episode, I share some tough love about what it means to be an entrepreneur, why you need to embrace (healthy) risk-taking. Living in a state of fear and uncertainty might be the ONE THING …
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Strategic Brand-Building Vs. Branding
Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what happens once the brand strategy is completed. The commonplace branding approach turns the strategy into …
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Why Your Consulting Business Is Failing You
If you feel like your business is failing you, you are struggling to get beyond 10k, 20k, etc. per month, etc, I know why. I’ve been a consultant for 15 years, and I’ve tried pretty much all the models. The main reason your expert business is failing you is because of only a handful of …
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The Brand Entrepreneur LIVE
JOIN PROGRAM NOW Six Common Mistakes Preventing Consultants and Coaches From Breaking Through And Crushing It. Live recording June 25th, 2020.The Brand Entrepreneur™ program starts July 6th, 2020. If you have questions, or if you’d like to work with me one-on-one, you can book a free Zoom call with me. Just click the link below. …
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How To Design Customer Value
In this training, I share a framework I created some years ago to help my clients better understand what value is, and how to create it in different “layers”. Use it to frame new questions for innovating new ways to. create a deliver value. As you will learn, there are many ways to think about …
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The Magic Of Prototyping
Creativity is a strange thing. One moment you have it, the next minute it’s gone. At least, that is how it can feel. Perhaps the worst feeling you can have as a creator, as an entrepreneur or change-maker is that feeling of “getting stuck”. Maybe you can relate? I remember one time I was working …
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The One Thing You Must Know About Brand Strategy
Brand Strategy can get complex and difficult, but it does not have to. The most important thing to remember is to ask yourself the right questions, rather than using jargon that is difficult to understand. When it comes to the strategy itself, make sure your discover ONE BIG, DIFFERENTIATING idea that will differentiate you and …
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