How to sell your ideas successfully

How do you sell ideas successfully? You might have a great idea, a great product or service, but unless you are able to successfully position it and sell it to your audience, well…nothing happens. In this video – part of my Simple Ideas for Growth series, I share my simple three-step framework for selling ideas. …

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The role of emotion in business

Why do so many companies act like emotions play a minor role in business? I believe we are driven almost entirely by emotions, from the choices we make to what we are actually buying. By baking in more emotion into your offering and story, you can significantly supercharge the perceived value and differentiation of your …

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Customer-centric. Sure. What does it mean?

You have heard it before. You should be “customer-centric”. But what does it mean? And why is it so important? In today’s Simple Idea, I share my two cents about the topic. As you shall find out, I think you should obsess about your customer, because it is the source of all revenue for your …

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The Simple Way To Build An Extraordinary Brand

I have helped companies innovate their brands and businesses for 15 years. I want to share the system I created and used to help countless clients build successful brands. I want you to be able to use these ideas and build an extraordinary business.I did all of this by creating a simple system for building …

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