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Strategic brand-building vs. traditional branding. There is one particular step in the brand-building process that separates the traditional branding from strategic brand-building (where you connect your whole business with the brand. The two approaches differ mostly in terms of what
https://vimeo.com/394227976 I was fortunate to interview Lindsay Pedersen, a fellow brand strategist and the author of Forging An Ironclad Brand, and the Founder of Ironclad Brand Strategy. To learn more and connect with Lindsay: www.ironcladbrandstrategy.com