The role of emotion in business

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Why do so many companies act like emotions play a minor role in business? I believe we are driven almost entirely by emotions, from the choices we make to what we are actually buying. By baking in more emotion into your offering and story, you can significantly supercharge the perceived value and differentiation of your brand and business. What do you think?

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What do brand consultants do? What should they do? And what are 99% of people in this industry not doing…that the top 1%  in the industry are. In this video, I share my views on these questions. 

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