The Future Academy®



Next Intake – TBC

Five Days. Five Challenges. Five Proven Ways To Expand Your Future.

The Five-Day Brand Challenge™ is a virtual workshop that challenges you to work through the areas of your brand and business that matters most. During five days, you will receive a 40-60 minute training with a daily challenge. The workshop will help you clarify and envision your brand, business, and future, allowing you to take giant leaps forward in a short time. It will help you build a strong, sustainable brand that grows while helping you attract better clients, command higher prices, and become more profitable.

Workshop your brand and business from five essential perspectives.

Ready. Fire. Aim!

The 5-Day Brand Challenge™ is an online workshop for entrepreneurs and companies who want to clarify and/or reinvent their brand and business in a short time.

For five days straight, you will receive a 40-60 minute training and a specially designed challenge for every day.

 Spend 45-120 minutes doing the work each day (or more, if you like), and walk away with a complete prototype for your future brand and business. 

The benefit of this sprint-style workshop is that you don’t have time to overanalyse things, but rather, you create as you go. This will help you see the big picture before you perfect things over time. You will learn all the most essential brand-building principles, and put them into action in a fast-paced, workshop-style course. 

Put in your energy and creativity, and you might see breakthrough results over the next weeks and months. And, you’ll have fun in the process. 


Tobias Dahlberg is one of the brightest minds in brand strategy today. He is a natural teacher who can simplify a concept like no one else. Anyone who follows Tobias will end end up smarter, richer and probably more beautiful.


Marty Neumeier

AUTHOR - The Brand Gap, ZAG, The Brand Flip, Metaskills, The 46 Rules of Genius, The Designful Company and Scramble

How It Works

Get One 40-60 Minute Training Per Day

We will release one recorded training per day to introduce you to one crucial angle of your brand and business. You can consume the content at your leisure.

Take Daily Action - Daily Challenge

You will be given a daily challenge for five consecutive days - every day you will work either on yourself, your brand, and your business.

Take Massive Action (Marketing + Operations)

To get the most out of the workshop, start making decision and use the momentum to take massive action toward the future you want to create.

Day 1: Expand Your Mindset

The first day is about learning the most essential principles and strategies for building a highly differentiated, profitable brand and business. We will work on your mindset, goals, limiting beliefs, and your focus. This is absolutely vital for your results.

Day 2: Create Your Customer Strategy

The second day is all about identifying your market focus, and zooming in on your Ideal Customer. You will learn a powerful tool for understanding your customers better than 99% of your competitors (if you apply this framework).

Day 3: Define Your Brand Strategy

The third day is about working on your brand strategy. Learn a simple framework for identifying your unique position, and define your brand.

Day 4: Design Your Brand Offering

The fourth day is about translating your insights and strategy into a brand offering and experience. This is where you will turn your vision and your big ideas into a total total offering that spans your product, service, environments and channels, people and communications. 

Day 5: Making It Happen

The fifth and final day is about getting your brand in front of customers, and building the systems you need to focus only on what matters. You will learn a brand-driven model for engaging customers, and a simple way to build your operating system.

A strong brand is the most valuable business asset you can have.

Why this matters now

Customer choice is the most important thing for your business. Unless customers choose you, you don’t have a business. But what affects customer choice? How people perceive you, how they feel about you. This is called your brand.

Many people confuse “brand” with marketing, branding, and selling. However, your brand is essentially your offering, not your marketing. How people perceive the value you offer is your offering, from their perspective. Makes sense?

To become more attractive to your customers, to get chosen by more people, more often, and at higher prices, you need to be working on the areas of your strategy, offering and business that build perceived value and difference. Instead of focusing only on marketing activities, we will work through the stuff that matters most (yes, marketing is one of them, but not all of it).

The ultimate goal is to make your ideal customers think of you as their “only viable choice”. This program teaches you The Only Strategy, a complete approach to strategic brand- building. This is the best strategy for building a highly profitable, differentiated brand and business we know of.

Done is better than perfect. Move quickly from prototype to market.​

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