Hope Is Not A Strategy

Ready for the next level?

The word “Hope” evokes feelings of optimism.  Looking forward to an outcome with positivity…nice right?

Well…yes and no!!
In business relying on what I call “The Hope Model” can be a slippery slope.

Hoping things will improve, hoping that payment you’ve been waiting on comes through, hoping that prospect you spoke to last week decides to go ahead…When things work out, that’s awesome!!

But when they don’t, the pressure and stress can sometimes be unbearable!!!
Getting stuck in the cycle of “Hope” means your business is reliant on external forces that are outside of your control!!

NOT a good place to be…So the question is…how do you change that? For starters, check out the video.

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