How To Design Customer Value

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In this training, I share a framework I created some years ago to help my clients better understand what value is, and how to create it in different “layers”. Use it to frame new questions for innovating new ways to. create a deliver value. 

As you will learn, there are many ways to think about value. The secret is to uncover customer insights on the different levels (Who + What + How + Why). By creating value in all these different areas, you can create a truly unique, valuable brand and business.

Hope you like the training, and if you have any questions or comments, leave them below, or email me at [email protected]




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