How to understand your customers better than anyone.

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In this video, I talk about what you can do to underatand your customers better than anyone else. This is important, because the whole point of a business is to satisfy customers better and differently than anyone else. 

If you don’t have absolute clarity on WHO your customer is, WHAT outcomes they want, HOW they want it, and WHY they want it, you are leaving money on the table.

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