For the last 15 years, I have made my living and built companies by pitching for business.. During my first years as an entrepreneur, I met with hundreds of people without getting much sales.
The meetings were “nice”, but they only rarely led to new business. It turned out, I did everything wrong. I had not yet understood the psychology of both the seller and the buyer. In addition, I did not have a clearly structured process.
After leaving way too much money on the table and pretty much wasting my first years as an entrepreneur, I gradually started to figure it out. I read every book I got my hands-on, and I tried every new principle I learned.
Things started to change. I started winning pitch after pitch. I went from the kid who feared public speaking to becoming a confident consultant who rarely left the boardroom without a deal. Learning how to pitch was a complete game-changer for me and the three companies I started.
As an entrepreneur and strategist, I sold more than 25 million $ worth of consulting services in face-to-face meetings using the method call the 10P Method. I cannot tell you how much my situation changed thanks to this skill.
To be completely honest, I did not invent anything about it. I only took bits and pieces I learned and tested and put it together. I figured out what worked, and kept distilling it into a 10-step process and philosophy. Most importantly, it works.
Learning how to pitch changed my life, and it can change yours too.