The Future Academy®



Learn how to structure and deliver your pitch and sales conversations and significantly increase your success rate. 

I personally sold more than $ 25 million in consulting services using the method I teach here.

You put in the work. You grind. You know your craft. Yet, all too often, you lose at the finish line. I know I did. Learn how to win significantly more business, while increasing your impact.

The One Skill Can Change Everything

What if you knew you could increase your pitching success by at least 100%? What would that mean to you? What would that mean for your business? What would it mean for your life?

Learning how to pitch successfully live presentation, webinar, video, phone, or sales letter) can transform your business and your life. And the best part is, anyone can learn how to do it. All you need is to know a bit of human psychology and learn how to apply the method we teach in this program

How Much Are You Leaving On The Table?

What is your current sell-through rate? How much money are you leaving on the table each year because of lost pitches? How much of that money could have been won simply by better preparation and pitching? How would you business and life be different with a higher sell-through rate, and with higher prices? 

The far majority of professional experts, from consultants and agency owners to account directors, creatives, and freelancers, lack a clear, structured approach for winning business.

They might be the best in their field, but they don’t get past the gatekeepers, and therefore never realise their full potential. Their voice doesn’t get heard, their ideas never manifest, and they live in a constant financial struggle. All because they don’t learn this life-changing skill.

Learning how to pitch can change the course of your life forever. It did for me.

How Learning How To Pitch Changed My Life

For the last 15 years, I have made my living and built companies by pitching for business.. During my first years as an entrepreneur, I met with hundreds of people without getting much sales.

The meetings were “nice”, but they only rarely led to new business. It turned out, I did everything wrong. I had not yet understood the psychology of both the seller and the buyer. In addition, I did not have a clearly structured process.

After leaving way too much money on the table and pretty much wasting my first years as an entrepreneur, I gradually started to figure it out. I read every book I got my hands-on, and I tried every new principle I learned.

Things started to change. I started winning pitch after pitch. I went from the kid who feared public speaking to becoming a confident consultant who rarely left the boardroom without a deal. Learning how to pitch was a complete game-changer for me and the three companies I started.

As an entrepreneur and strategist, I sold more than 25 million $ worth of consulting services in face-to-face meetings using the method call the 10P Method. I cannot tell you how much my situation changed thanks to this skill.

To be completely honest, I did not invent anything about it. I only took bits and pieces I learned and tested and put it together. I figured out what worked, and kept distilling it into a 10-step process and philosophy. Most importantly, it works.

Learning how to pitch changed my life, and it can change yours too.

Tobias Dahlberg
Founder, The Future Academy®

All it takes is mastering 10 steps, a bit of psychology, and some practice. You can do this.

Win More Business

You spend 99% of your time preparing your proposal, 1% pitching. Yet, the 1% is what delivers 99% of your results. Master the pitch, and win more business.

Make More Money

The fastest way to grow your income is to sell more. With significantly higher sell-through rates, and higher prices, you can work less and make more. Sound good?

Have More Impact

The world rewards those who know how to bring in business. As a top producer, you will find out yourself in a position of more substantial influence, power, freedom, and impact. 

Introducing The 10P Method

Pitch Like A Pro™ teaches you a proven method for significantly increasing your sell-through rates and win more business. This course works for anyone selling products or services through live presentations, videos, or written copy.

You will learn the 10P Method, which combines seller and buyer psychology with a 10-step framework for preparing and delivering your pitch. I did not invent anything about this method. I simply assembled the different pieces I learned from trial and error. There is no magic in this, other than it works like a charm. And that is all I care about, getting results while feeling like a true professional, not a sleazy, gimmicky, salesperson. 

The course comes with 14 videos and a workbook to help you master this skill forever. Their total length is between 2-3 hours.
This method is entirely ethical and uses no gimmicks. It is rooted in the idea that selling is not about coercion pr manipulation, but about unleashing the motivational factors that already exist within the buyer, helping them achieve their desired outcome as smooth and frictionless as possible.

Things You'll Learn

Understand The Psychology

The starting point for successful pitching is an understanding of the psychology of both the buyer and the seller. It will allow you to lead and win the pitch.

Prepare To Win

Just like in sports, the game is won during the preparation. When you prepare well, the presentation flows, and you control the pitch.

Position Yourself As The Only Choice

Learn the essential secret to winning the pitch, positioning yourself as their only viable choice. Unless you do this, you have no power in the negotiation.

Make Your Competition Irrelevant

Learn how to reframe the buyers' needs to make your competition irrelevant in the pitch. Use human insights to satisfy your buyer on a whole different level.

Get Paid What You Deserve

Learn how to anchor your price in a way that makes your (high) price feel reasonable and fair to the buyer. Package your deal to boost value and urgency.

Sell Yourself And Never Sell Again

Learn the most important strategy for avoiding the often dreadful feeling of having to "sell" your expertise, or product. Instead, learn how to pitch like a real pro.

Simple and Straightforward.

I created this course to be as simple and practical as possible. Instead of making filling it with tons of theory and underlying principles, I wanted this program to be all about results. I want you to be able to finish it, and put the learnings into action, as fast as possible.

Everything I teach in the course I have tested and refined over many years, and there are no gimmicks or unethical practices involved. Instead, the course helps you position yourself as a professional expert, and helping you give your clients get what they already want. I made the program risk-free for you, so you can try it, put it into practice, and see for yourself. I believe it will change your future forever.


I can honestly say that it will hard to find anyone more dedicated, passionate & competitive person who always seeks to reach new heights. Be it in sports, business or just simply being the best version of yourself. He is without no doubt one of the leading brand strategists and business coaches around. Highly recommended.
Nikas Koiso-Kanttila
Brand Director, Iittala
"Tobias Dahlberg is one of the brightest minds in brand strategy today. He's a natural teacher who can simplify a concept like nobody else. Anyone who follows Tobias will end up smarter, richer, and probably more beautiful."

Marty Neumeier
Author, The Brand Gap, ZAG, Metaskills, The Brand Flip
"I have known and worked with Tobias Dahlberg for more than a decade, and it would be hard to find a more clear-eyed strategic thinker. If you are looking to go beyond the ordinary, you should get to know Tobias."
Joseph B. Pine II
Co-author, The Experience Economy, Mass-Customization, Authenticity

If you implemented only one thing from the course, and used it only one time, leading to only one extra deal, wouldn't just that alone give you a multiple X return on investment?

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