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The role of emotion in business

https://vimeo.com/389969855 Why do so many companies act like emotions play a minor role in business? I believe we are driven almost entirely by emotions, from the choices we make to what we are actually buying. By baking in more emotion into your offering and story, you can significantly supercharge the perceived value and differentiation of …

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Joe Pine and The Experience Economy

In this episode, I interview the legendary B. Joseph Pine II, the author and/or co-author of great business books, such as The Experience Economy, Mass-Customization, Authenticity, Infinite Possibility, and The Laws of Management.  In this interview, Joe shares his wisdom from the re-release of the iconic book The Experience Economy. Find the link to Joe’s …

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How to understand your customers better than anyone.

In this video, I talk about what you can do to underatand your customers better than anyone else. This is important, because the whole point of a business is to satisfy customers better and differently than anyone else.  If you don’t have absolute clarity on WHO your customer is, WHAT outcomes they want, HOW they …

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Interview with Mike Michalowicz

I had the privilege to interview Mike Michalowicz, author of six great books on entrepreneurship (The Toilet Paper Entrepreneur, The Pumpkin Plan, Surge, Profit First, Clockwork and Fix This Now). Simon Sinek calls Mike “The Patron Saint of Entrepreneurship”. Hope you enjoy the interview, and sorry for the quality issues in the video. I hope …

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The Power Base – your most valuable asset.

What is the most valuable thing about your business? If you ask me, it’s the quality of the relationships you have with your most valuable customers. The strength, depth and the length and these relationships. As with any relationship in life, well, some matter more than others. And the same applies to your customers.Over the last …

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