The Future Academy®


Turn Your Passion Into An Expert Business

You have talent and passion. Now, let’s turn it into influence and impact. 

Build Your Brand Business

Learn the business of brand entrepreneurship and set up a complete system for expanding your expertise, your identity, influence, and your impact.

Grow Your Personal Brand

Discover your unique expert position and build a system for growing your brand and your influence, establishing you as a sought-after expert.

Monetize Your Knowledge

Turn your knowledge and influence into a product strategy and roadmap. Launch one core offering within six weeks and inject cash into your business.

Build Systems For Freedom And Profit

Learn how to set up automated systems and use smart tools to boost your profits and maximise your freedom. Enjoy the benefits and lifestyle of brand entrepreneurship.

Your Unique Opportunity To Build Your Dream Business And Lifestyle Is Right Here And Now

Having a job can feel unfulfilling, even soul-crushing. Building a conventional business can be overwhelming and stressful, robbing you of the freedom you desire. Luckily, there exists a new form of entrepreneurship that is growing rapidly around the world. We call it Brand Entrepreneurship. This form of entrepreneurship allows you to build your dream business and lifestyle around your passion, expertise, and experience, making you the brand. You don’t have to be a social media influencer, or famous for succeeding with brand entrepreneurship. Instead, you must want to influence people, to be a role model, thought leader, and expert. When you do, your life will change. There has never been a better time to do this than right now. This program will guide you through a proven system for building your brand and business around your most precious, unique asset – you.

Create Your Ultimate Entrepreneurial Dream

Imagine this. You get to influence and impact peoples’ lives. You get to transform people and companies. And you get to do it on your terms. You work wherever you want, whenever you want. Because you are a highly sought-after expert, your clients pay you handsomely. You do what you love, and you live the lifestyle you want. This is brand entrepreneurship at its best. Sound too good to be true? Good. Does it come easy? No. It requires serious commitment and work. We are not here to sell you an empty fantasy, but rather, to encourage you to pursue your entrepreneurial dream, to combine your passion with profit, allowing you to live life on your terms. When you love what you do, it does not feel like work anymore. This is all possible, it is all within reach for you. We would love to make your journey faster, easier, and more enjoyable. 

Your Opportunity Is Now

In a globally connected world, the market for specialized knowledge, online learning, coaching, and consulting is exploding as we speak. Self-education and self-fulfilment are in high demand. People around the world are craving for knowledge and connection, and they look for people to guide them toward their transformation. This is your opportunity. You are a unique human being, and somewhere, there are people who want what you have; your unique perspective and experience, knowledge, skill, and ability to connect. Brand entrepreneurship is your opportunity to influence more people, have more impact, and build the financial independence you want. 

Why 99% Of Experts Miss Out

Consultant, coaches, solopreneurs, freelancers, musicians, photographers, chefs, writers, lawyers, yoga teachers, you name it. Experts and influencers come in many shapes and forms. Yet unfortunately, most of them never experience the influence and impact they would love to have. The reason is simple. They fall short in one or more areas of what I call The Flywheel of Brand Entrepreneurship.

1. They fail to grow their expertise and their self-confidence to the level they would want it to be.

2. They fail to establish themselves as sought-after experts and personal brands.

3. They fail to turn their expertise and influence into programs, products, and services that allow them to monetize, scale, automate, and, ultimately, have an impact.

The Brand Entrepreneur is designed to help you create the strategies and systems you need to expand in all these areas.

Personal Growth

The foundation of your expertise, your personal brand, and essentially your future possibility is deeply connected to your identity. Expand your identity and expertise, and set yourself to influence and impact more people, including your own. 


To become a highly sought-after expert that charges high prices and impacts more people, you must clearly define your audience, your expert position, and brand. Create a strategic branding plan and system, and start exponentially growing your influence.


The world rewards those who know how to bring in business. As a top producer, you will find out yourself in a position of more substantial influence, power, freedom, and impact. 

Launch And Make Money In Six Weeks

The Brand Entrepreneur™ is a six-week coaching program where you will start and/or expand your career and life as a brand entrepreneur.

The program is designed both with a short- and long-term perspective. You will: 

  1. Set you up for success by creating the strategies and systems you need in each of the core areas mentioned above.

  2. Launch one consulting or coaching offering within the duration of the program to inject cash into your business.

  3. Provide you with the tools and knowledge to build a successful career, expanding into multiple offerings, and expanding your influence and impact.

Module 1: Transformation Week

Your success as a brand entrepreneur is predicated on your expertise, but also largely on how you see yourself (your self-concept, beliefs, and self-confidence) and your potential. In this first module, you will connect with your entrepreneurial spirit, set goals, remove limiting beliefs, and create your brand entrepreneur identity. You will also set up the systems for expanding your expertise and stepping into your new identity. Expect your first breakthrough right here.

Module 2: Expert Brand Positioning And Branding

As a brand entrepreneur, you become a sought-after expert, role model, influencer, and thought-leader in your industry. You achieve this by positioning yourself as an expert, by creating a brand strategy and platform, and by consistently providing content and value to your audience.. In this module, you will create your brand; you will set up your branding strategies, and start taking massive action toward building your influence with your dream clients.

Module 3: The Business Of Brand Entrepreneurship

In this exciting module, it is time to dive into the different ways you will make money as a brand entrepreneur. You will learn about the different ways to monetize your expertise, set your numbers, and choose your core offerings. You will build out one core consulting or coaching offer, which you will launch during the program. You will learn about different ways to make your offer irresistible to your dream client.

Module 4: Marketing And Selling Your Offerings

In this module, you will learn how to market your offerings, from creating lead-generation systems and landing pages to building your funnels, email-lists, and converting leads into sales. You will also learn how to pitch your proposals to clients and boost your sell-through rates. Get ready to launch your core offering and inject cash into your business.

Module 5: Operating And Scaling Your Brand Business

Your business and lifestyle as a brand entrepreneur will eventually come down to how you operate your business. In this module, you will learn how to build your operating system, focus, automate, outsource, delete, and scale your brand business. This module is essentially about giving you that extra freedom and making more profits.

Module 6: Brand Entrepreneur Secrets

The final module in the program is dedicated to giving you strategies, tips, and tools to help you implement everything you have learned. Learn tried and tested ways to make your clients happy, to grow your knowledge, your influence, and your impact. Get support, ask questions, and validate your work with fellow students of the community.

Program Details

The program covers six modules over the course of six weeks. Every Monday, a new module will be uncovered at 6 PM Central European Summer Time (GMT+2). Each session will last around 60-120 minutes, and all recordings will be available to watch at your convenience (both during, and after the program). 

Each weekly session includes a coaching session with both live and pre-recorded materials, and each session ends with a Q&A where you can ask questions. 

In addition, every Thursday at the same time (6PM CEST), there is a 45-minute Implementation Session reserved for asking questions, sharing work, and feedback.

In addition, you can ask questions and share your progress with other students inside the TFA Training Club Group – a dedicated social learning platform dedicated only to participants of this program.  

Got a question? Please use the chatbot on the lower right-hand side of the screen.

I can honestly say that it will hard to find anyone more dedicated, passionate & competitive person who always seeks to reach new heights. Be it in sports, business or just simply being the best version of yourself. He is without no doubt one of the leading brand strategists and business coaches around. Highly recommended.
Nikas Koiso-Kanttila
Brand Director, Iittala
"Tobias Dahlberg is one of the brightest minds in brand strategy today. He's a natural teacher who can simplify a concept like nobody else. Anyone who follows Tobias will end up smarter, richer, and probably more beautiful."

Marty Neumeier
Author, The Brand Gap, ZAG, Metaskills, The Brand Flip
"I have known and worked with Tobias Dahlberg for more than a decade, and it would be hard to find a more clear-eyed strategic thinker. If you are looking to go beyond the ordinary, you should get to know Tobias."
Joseph B. Pine II
Co-author, The Experience Economy, Mass-Customization, Authenticity

Who Am I To Coach You?

My name is Tobias, and I am the founder of The Future Academy™. For the past 15 years, I have been an entrepreneur and brand consultant, working for hundreds of companies, while building three 7-figure agencies and employing dozens of people.

At the beginning of 2019, I made a significant pivot in my life. I decided to transition away from building a traditional consulting- and agency business and pursuing what I call Brand Entrepreneurship. It was a tough decision, but it was the best decision of my life. Although I loved consulting and building my agencies, it came with lots of stress, and many roles I did not enjoy very much. What I craved was more freedom and fulfillment. I wanted to influence and impact more people around the world, not just large companies.

As a relative newcomer in the brand entrepreneurship business, I spent the last two years learning everything about how you can build a significant business around your expertise. Luckily for me, I was not new to this world, as I had sold more than 25 million worth of consulting services, and I had developed a strong personal brand in my region.

However, I wish I would have done things differently earlier on. I believe that having a personal brand, and knowing how to monetize it can give you the ultimate entrepreneurial freedom, and an exciting, fulfilling lifestyle.

I am not the person to teach you how to get a million followers in 30 days, because I have not done that. But instead, I have been a brand consultant for over 15 years, and I have built a new business doing everything myself, from my websites to my online courses, photoshoots, filming, editing, copywriting…everything.

Doing all these things myself was perhaps not the best use of my time, however, I knew I wanted to teach this, so I decided to learn it all. Ask me anything, from which podcast software to use, which camera lens, LUT, email provider, or WordPress plugin, and I will be quick to give you my best answer. I wanted to be able to teach you not only the big concepts but also help you implement it with excellence. Therefore, I did the heavy lifting for you for almost two whole years. You don’t have to do the same. With the right tools and resources, you can build a thriving business by yourself.

I know tons of people just like myself, hard-working experts who have not spent enough time building their expert position and turning their knowledge into scalable products, programs, and services.

If you feel a lack in one or several of the areas I talk about above (The Flywheel of Brand Entrepreneurship), then I might be the right coach for you. If you want to find out why not give this a go? I have taken all your risk out of the deal, and I am committed to helping you take your brand business to a whole new level.

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