Strategy + Innovation = Transformation.
The Brand Workshop™ is a 5-week brand coaching program that combines brand strategy with brand innovation to transform your business.
Next program starts February 20, 2020
Tobias Dahlberg is one of the brightest minds in brand strategy today. He is a natural teacher who can simplify a concept like no one else. Anyone who follows Tobias will end end up smarter, richer and probably more beautiful.
AUTHOR - The Brand Gap, ZAG, The Brand Flip, Metaskills, The 46 Rules of Genius, The Designful Company and Scramble
Hello brand. Meet business.
Hi there. I am Tobias, and for the past 15 years, I have been working hands on as a strategist and consultant for hundreds of companies and brands. Working hands-on with so many clients have given me clear insight into the most common problems companies struggle with, and how to solve them.
In this program you will learn how to build a powerful, profitable brand in today’s hyper-competitive world. As you will learn, this means connecting your brand with your business and working on your most essential business questions. Gone are the days when building a brand was simply about communications and marketing. Today, brand means business, and business means brand.
Welcome to a new era of brand-building.
Building an extraordinary brand today takes more than marketing, visuals and messages. It starts with deep customer focus and empathy, followed by a unique strategy that inspires every part of the business and the customer experience. Your brand is your business, and your business is your brand.
The Brand Workshop™ is the result 15 years of real-world practice, and the program will guide you through a simple, proven, approach to create or reinvent your brand. You will uncover new insights, envision your brand’s place in the world, and translate your big ideas into an extraordinary brand offering. And finally, you will define the most essential actions and create a playbook for your business transformation. Sounds pretty good, right?
Strategy + Creativity + Execution
Most brand strategies never turn into more than visuals and messages. However, in today’s world the main job of your brand strategy is to inspire everything the company does to differentiate and create value. In this program you will not walk away with a document of lofty, abstract definitions, but rather, you will instantly translate your brand into real-world ideas, prototypes, and a a playbook for execution.
This program will teach you how to build an extraordinary brand that will help you transform your whole business.
A strong brand is the most valuable business asset you can have.
Go with the flow, or at your own pace.
The Brand Workshop™ is a group coaching program, which means that you will work individually on your own brand, but as part of a group of people who want the same end result as you. This dynamic means that you will be able to connect with other students, to share your work for feedback, and to learn from one another.
If you have a busy schedule and you cannot make time for each of the weekly sessions, no problem, they will be available as recordings to be consumer whenever it best suits you (you will also have access to them after the course).
Each week will feature new lessons, assignments, tools and Q&A coaching sessions. In total, there is about 90-120 minutes of learning material per week, plus the weekly assignments you will be working on. Therefore, we recommend reserving 4-8 hours of time for the program, each week.
Innovate your brand from five perspectives.
Module 1: Foundation
Adopt the Brand Mindset
During the first module, you will learn the essential principles and mindsets you need to transform your brand and business.
- Envision a bigger future
- Challenge your current thinking
- Learn the essential brand principles
- Set new standards and rules
Module 2: INSIGHTS
Discover your Breakthrough Opportunity
Learn how to explore and uncover insights with fast, inexpensive tools. Learn a three-step process for unlocking insights and framing new opportunities. Focus your brand on your most potential customers and learn how to understand them better than anyone else.
- Explore the market, customer and your own world
- Discover breakthrough insights
- Frame new opportunities
- Identify your brand direction
Module 3: STRATEGY
Define your Brand Strategy
In this module you will create your strategic brand platform, the foundation of our brand. By combining both sides of your brain, you will imagine the future you want to create, then craft a strong narrative with simple, powerful brand definitions, creating absolute clarity and focus for your brand and business.
- Create a strong, unique brand platform
- Turn it into a powerful story
- Use prototyping tools to advance your work faster
- Test it within the group for instant feedback
- Take a step into the execution world to learn faster
Module 4: DESIGN
Design an Extraordinary Offering and Experience
In this module we will tap into your creative powers to translate your brand strategy into a an extraordinary total offering, consisting of your core product, service and your choice of environments, people and communications. This is where you use your brand strategy to inspire and innovate every part of your business that needs it. Here is where the magic happens.
- Learn how to create an extraordinary offering
- Create new ideas that provide massive value
- Identity and design your brand touch points
Module 5: Implementation
Plan your way forward and create your own Brand Playbook.
With a brand strategy, complete with creative ideas and a plan for carrying it out, we will devote the last module to helping you take action and creating real-world results. It won’t get more practical than this. If you want to be really ambitious, turn your insights, strategy, ideas and execution plan into a Brand Playbook – an operational manual and guide for yourself and your team.
- Identify the most essential next steps and actions
- Start taking immediate action with support
- Tap into proven tools and resources to move fast
- Start your transformation!
Meet your coach.
Tobias Dahlberg has worked as a brand and innovation strategist for the last 14 years of his 20+ year career. He is an entrepreneur who has sold over 25 million USD worth of consulting services using the principles he teaches.
Tobias has worked with global brands such as Nike and The Coca-Cola Company, to national, regional and local brands and businesses. He has led several hundred strategic brand and innovation projects, resulting in hundreds over 250 new products and services, as well as over 100 new strategies, business models, brands and companies.
Tobias lives in Helsinki, Finland (Nordics), and works across the world, wherever his clients are.
We focus only on the essential and keep things simple to help you get the best possible results.
Frequently asked questions
If you don't find your question answered below, please contact us using the chatbot in the the lower-right corner of the page.
Who is this program aimed at?
This program was designed primarily with entrepreneurs and in mind. However, the materials and content works for anyone who has the authority to make changes to the brand you are working on.
When are the weekly sessions?
The weekly live session is help on Tuesdays at 10 AM (EST). This means 7 am in Los Angeles, 10 am in New York, 3 pm in London, 4 pm in Stockholm, Paris, and 5 pm in Helsinki.
How are the sessions structured
Each weekly session is between 90 and 120 minutes long. The sessions include lessons (new concepts, principles, strategies), briefings of assignments and tools, and a Q&A session.
Can we participate as a team?
Yes, and that is a good idea. If you represent the same company, you can get a group deal on multiple licenses. Contact us for more details.
What if the time does not suit me?
All the weekly sessions are recorded and they will be available for streaming to your convenience. Send your questions per email or in the FB group.
I am a newbie, is this for me?
This program requires some basic business understanding, but you can use it to create your brand from scratch, or reinvent an existing one.